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Lehigh University Libraries - Library Guides

MKT 111: Principles of Marketing: Home

Presentations Resources

 

This guide will help you identify resources relevant to information required for the Marketing Term Project in MKT 111.

PAGES IN THIS LIBRARY GUIDE:

  • Company Information: locate brand, financial information, and scholarly articles on a given company
  • Industry & SWOT Analysis: locate information about a given industry and obtain their SWOT information
  • Write your paper: citing and plagiarism gives links to footnoting information and how to avoid plagiarism

Business Librarian

Mark Scott's picture
Mark Scott
Contact:
E.W. Fairchild-Martindale Library Office 613

mas815@lehigh.edu
610-758-3053