Skip to Main Content

Lehigh University Libraries - Library Guides

MBA 404: Managing Products & Services: Home

Presentations Resources

 

This guide will help you identify resources relevant to information required for the Marketing Term Project in MBA 404.

PAGES IN THIS LIBRARY GUIDE:

  • Company Information: locate brand, financial information, and scholarly articles on a given company
  • Industry & SWOT Analysis: locate information about a given industry and obtain their SWOT information
  • Write your paper: citing and plagiarism gives links to footnoting information and how to avoid plagiarism

Business Librarian

Profile Photo
Mark Scott
Contact:
E.W. Fairchild-Martindale Library Office 613

mas815@lehigh.edu
610-758-3053