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Lehigh University Libraries - Library Guides

GBUS 475: Global Marketing Strategies: Overview


This guide is intended to provide library resources for Prof. Maskulka's GBUS 475 - Global Marketing. The resource presented will offer information for the Reverse Innovation term project. If you should have questions, or need additional assistance, please email me.



Off Campus Access To Library Resources


Use the VPN to connect to library resources from off campus. Make sure to choose Library Resources from the Group drop-down menu when you sign in to the VPN.  Learn more about the VPN.

Business Librarian

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Mark Scott
E.W. Fairchild-Martindale Library Office 613