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Lehigh University Libraries - Library Guides

Library Resources on Publicly Traded Companies: SWOT Analysis

SWOT Analysis

SWOT Analysis is used to help identify strengths, weaknesses, opportunities, and threats related to business competition

  • Strengths: characteristics of the business that give it an advantage over others.
  • Weaknesses: characteristics of the business that place the business at a disadvantage relative to others.
  • Opportunities: elements in the environment that the business could exploit to its advantage.
  • Threats: elements in the environment that could cause trouble for the business.

Library Resources for SWOT Analysis