Library Resources on Publicly Traded Companies: SWOT Analysis

SWOT Analysis is used to help identify strengths, weaknesses, opportunities, and threats related to business competition

• Strengths: characteristics of the business that give it an advantage over others.
• Weaknesses: characteristics of the business that place the business at a disadvantage relative to others.
• Opportunities: elements in the environment that the business could exploit to its advantage.
• Threats: elements in the environment that could cause trouble for the business.