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SWOT Analysis is used to help identify strengths, weaknesses, opportunities, and threats related to business competition
- Strengths: characteristics of the business that give it an advantage over others.
- Weaknesses: characteristics of the business that place the business at a disadvantage relative to others.
- Opportunities: elements in the environment that the business could exploit to its advantage.
- Threats: elements in the environment that could cause trouble for the business.
Library Resources for SWOT Analysis
Business and management database providing full-text articles.
Extensive coverage of North America and the world.
Coverage 1984 - present.
Business Source Complete
Business and Management article source, featuring:
Covers 30,000+ companies
3,500+ Industry Profiles
110 Country Profiles and Country Statistics Database covering 215 countries
Annual coverage of 50,000+ financial deals