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Lehigh University Libraries - Library Guides

MKT 111: Principles of Marketing: Home

New RefWorks

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Link to New RefWorkshttps://refworks.proquest.com

New RefWorks LibraryGuide (link below):

Presentations Resources

 

This guide will help you identify resources relevant to information required for the Marketing Term Project in MKT 111.

PAGES IN THIS LIBRARY GUIDE:

  • Company Information: locate brand, financial information, and scholarly articles on a given company
  • Industry & SWOT Analysis: locate information about a given industry and obtain their SWOT information
  • Write your paper: citing and plagiarism gives links to footnoting information and how to avoid plagiarism

Business Data Librarian