Skip to main content

Lehigh University Libraries - Library Guides

MKT 111: Principles of Marketing: Home


Use the tabs across the top of the page to locate the various kinds of information that you need for your Principles of Marketing project.


"The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

NAICS was developed under the auspices of the Office of Management and Budget (OMB), and adopted in 1997 to replace the Standard Industrial Classification (SIC) system. It was developed jointly by the U.S. Economic Classification Policy Committee (ECPC),Statistics Canada This link to a non-federal Web site does not imply endorsement of any particular product, company, or content., and Mexico's Instituto Nacional de Estadistica, Geografia e Informatica This link to a non-federal Web site does not imply endorsement of any particular product, company, or content., to allow for a high level of comparability in business statistics among the North American countries."


Company Information

What is RefWorks?


RefWorks is a research management tool designed to help users store, organize, annotate, and share information sources by centrally managing all the resources you interact with over the course of a research project. Working on a dissertation, thesis, or long-term study? RefWorks can help you streamline your research process by creating a personal library of your resources, storing the full text of articles, and generating citations and bibliographies.

This guide will walk you through RefWorks' different functionalities -- use the navigation bar to the side to get directions on how to perform a task. Lehigh is currently transitioning to a newer version of RefWorks, and this guide will reflect the new interface. Depending on your RefWorks status, follow the directions below: 

  • If you use the old version at, go to "For Existing Users" in order to read directions to activate your account in new RefWorks.
  • If you currently have no account in RefWorks and need to create one, go to the "For New Users" section of this guide. 
  • If you have an account set up at, then you're all set! Use the guide navigation bar to make the most of your RefWorks experience in the new interface. 

Business Data Librarian