"This portal combines three complementary sets of primary source material that explore the history of American Consumer Culture in the twentieth century via three key themes: research into consumer motivation, the advertising process and the products themselves. Market Research presents reports produced by Ernest Dichter that attempt to reveal consumers’ innermost desires and motivations; J. Walter Thompson: Advertising America presents how advertising is produced and how it interacts with consumer culture through the archive and workings of one of the world’s oldest and largest advertising agencies; Trade Catalogues and the American Home presents domestic life and material culture by detailing the products sold in the domestic sphere. "
Business Source Premier provides full-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business; marketing, management, economics, finance, accounting, international business and more. As an an EBSCOHost database, it can be searched individually or in combination with any other EBSCOHost database.
Full text of China Academic Journals from 2013 onwards for the series covering Literature/ History/ Philosophy, Economics/ Politics/ Law, and Education/ Social Sciences components of the CNKI database. Database is updated daily and searchable in both English and Chinese.
Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.
Thousands of sources, primarily in English but some foreign language news as well.
"North American Women's Letters and Diaries includes the immediate experiences of 1,325 women and 150,000 pages of diaries and letters. . . . The materials have been carefully chosen using leading bibliographies, supplemented by customer requests and more than 7,000 pages of previously unpublished material. The collection also includes biographies and an extensive annotated bibliography of the sources in the database."
Sociology research database that covers aspects of social behavior and interaction. Topics range from gender identity, marriage and family, to demographics, political sociology, religion and socio-cultural anthropology.